The basic decision in favour of Brazil has been made. Now it's time to work out the details of the project. How does the new market fit into your general business strategy ? What specific financial and non-material (brand, image, risk diversification, etc.) goals are you pursuing?

We work together to develop a realistic business plan for Brazil. Among other things, we use an honest SWOT and scenario analysis. In addition to market opportunities, we also identify and evaluate financial, operational and other non-financial risks. The clear goals and metrics that are developed now allow you toproactively manage your business later on .

The planning is based on my practical on-site experience of Brazilian culture and conditions, as well as experts from my network.